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William's Biography :

A Richmond native, William is a passionate, caring, forward-thinking, solution-based innovator. Constantly supporting positive community and economic growth, William is further fueled by his a passion for life.

After an extensive background in the retail marketing industry, William was introduced to real estate investing and it was love at first sight. Every investment home was a chapter in his book, and solutions came with ease. The more complex and complicated the transaction was, the more William thrived to simplify the equation. 

From managing a retail store of 150 employees that processed over thirty thousand transactions per day, he decided to open his own company.

In 2017, he owned and operated New Beginnings Realty, a residential real estate investing company. William and his team then launched their financial education company. Their innovative solutions provided relief from the economic stress of high-interest loan obligations through education of financial literacy, resulting in more valuable positions for his clients. 

Expanding off his extensive financial background, residential real estate became his primary focus. Serving the Richmond market, his clients have followed him as he’s inspired communities take advantage of their future. His network also includes investors throughout the Richmond, Nothern Virginia, Lynchburg, Petersburg, and Chesterfield. 

In real estate, investing and in life, William believes the answers are apparent and simple, and he strives to uncover resolutions that are win-win for all parties.


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My decision to join United was simple. I had finally found a company that provided technology, training for growth and a national presence. I have been providing real estate services to my clients for over 20 years and have been paying other brokerages thousands of dollars for very little support. When I found out I could provide Service, Technology and a reputable nationwide presence and keep 100% of my commission – It was a no-brainer

- Carl Granderson

After meeting with United I realized rather quickly the decision to make a move was an easy one. I met with United after one of my favorite brokers joined. Excellent Broker and staff support for when I need it. Easy to use Technology in place for additional support and no more giving up a big chunk of my hard-earned commissions! I wish I made the switch earlier!

- Richard Halenda

I joined United Real Estate because of the integrity of the establishment with the autonomy to grow your business with minimum cost but with lots of support and tools provided by the company. It’s truly your business with the 100% commission less the minimum fees. It makes a great business sense no matter how you slice it.

- Angela Roane Johnson

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